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Woodrow
Product Launch Video
Woodrow is an AI agent built for finance teams. It logs into your tools, reconciles the data, and moves the work forward without someone manually chasing every step. Our job was to create a launch film that makes a technical product feel inevitable to the CFOs and Controllers evaluating it.
A human-powered product launch
We sat down with Woodrow AI founder Sidharth Kakkar to answer one question: what does your day look like when the busywork disappears? The film follows Woodrow's AI workflow engine, where finance teams and AI agents work side by side. We leaned into dark-mode animated UI to give the product visual weight, with every frame storyboarded in dark-mode UI to make automation feel trustworthy, not magic.
ECD
Ryan Berkey
editor
Sarah Malik
TELEPROMPTER
Rebecca S. Baron
EP
Ross Thomas
STORYBOARD ARTIST
JP Passalacqua
SOUND MIXER
Jonathan A. Boo
creative director
Fred Sprinkle
Animators
Patrick Butler
JP Passalacqua
HMU ARTIST
Jewelin K. Lefler
producerS
Scott Wickman
Raquelle Koontz Bostow
Sound Designer
Ambrose Yu
TEAM
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