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Udemy AI Brain
Commercial Campaign
Udemy needed a brand campaign that could travel, landing in UK offices and Brazilian workplaces without losing its edge. We developed the concept, built a custom pink prosthetic brain from scratch, and produced 30-second spots in both English and Portuguese. The work resonated enough to earn a project extension, where Brian, the spot’s lead actor, landed onstage with Udemy’s CMO at an international company conference.
BY THE NUMBERS
197k
YouTube views on the hero spot
2
language versions: English & Portuguese
4+
cutdown formats across the funnel
The Path to Performance, with a sense of humor
Udemy’s 2025 global theme called for a full-funnel campaign across the UK and Brazil, reaching both consumer and B2B audiences. After years of earnest, anthem-style brand work, the brief was a welcome change of direction: something funny. Warm and self-aware, like the coworker who always makes the all-hands bearable.
ECD
Ryan Berkey
editor
Dana Laman
PROP PRODUCTION
Plunge Creations Ltd.
sound designer
Ambrose Yu
EP
Ross Thomas
STORYBOARD ARTIST & ANIMATOR
JP Passalacqua
production partners
Blindeye Films
colorist
Roast n' Post
creative director
Fred Sprinkle
"brian"
Oliver Silver
Brazilian portuguese vo
Patricia ReAl
translation & production support
Jonny Santos
producer
Raquelle Koontz Bostow
"kate"
Sarah Lamptey
english vo
Natasha Arancini
Photographer
Adam Moran
TEAM
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