Toyota Superhero Deals
Commercial Campaign
Great prices make everyone feel like a superhero. Getting a great car at a great price makes people feel like superheroes. Authors ran with the idea of being a deal superhero to the next level by incorporating comic book animation style.
Modular and Seasonal Creative
With 12 different DMAs, California has some of the most diverse Toyota dealerships in the country, each with a specific sales event, deal, and car focus. Authors needed to come up with a creative framework that incorporated California iconography, was modular enough to showcase different offers on multiple vehicles, and was seasonally specific for every deal event throughout the year: Presidents Day, July 4th, and Black Friday.
Bring 3D to 2D
The comic book style illustration allowed for realistic 3D camera turns inspired by the superhero movies we all love. Integrating California landmarks like wind farms, trollies, beaches and Lombard Street tied in regional queues specific to different parts of California.
Customizable TV assets for multiple dealers
For three straight years, Authors created three framework videos to be versioned into 54 different assets (18 per region) to support each holiday sales event.
