SAM Models
Product Launch
When AI at Meta was ready to launch three new Segment Anything models in quick succession, they called us. We built the full content system, including videos, web assets, researcher spotlights, and social content across all the launches in four months.
what we made
35+ assets across three model launches.
SAM 3
Overview video
Reveal: animated teaser / supercut of SAM 3 and SAM 3D
Researcher spotlights x2
Partnership feature: ConservationX
5 web assets: hero sizzle, playground dive, model architecture, capabilities carousel, case study
SAM 3D
Overview video
Researcher spotlight
Partnership feature: CMU
5 web assets: hero sizzle, model architecture, capabilities carousel, playground sizzle case study
SAM Audio
Overview video
Researcher spotlights x2
8 web assets: blog hero sizzle, model architecture, capabilities carousel, sounds module, thumbnails, TED talk background, playground assets
SAM 3 can find, name, and track anything in a video in real time, without being told what to look for first. SAM 3D takes that further, rebuilding the three-dimensional shape of objects and estimating human body pose from a single still image. We created custom motion graphics to showcase the two models in two launch videos. And we got to learn what a "nematode" is.
SAM 3 & 3D
Researcher spotlight: CMU uses SAM 3D to predict patient recovery
A team at Carnegie Mellon University is using SAM 3D Body alongside biomechanical models to track patient movement and recovery through orthopedic rehabilitation. We produced this partnership feature from scripting to shoot to finishing.
SAM Audio
SAM Audio can pick a single voice out of a crowd, or lift one instrument out of a full live mix. For the launch, we built a visual language around the waveform itself.
social performance
2.1 million impressions. 166k engagements.
Across LinkedIn, YouTube, and Facebook
950k
Impressions
48k
Link clicks
YOUTUBE
820k
Impressions
108k
Engagements
339k
Impressions
10k
Engagements
ECD
Ryan Berkey
EP
Ross Thomas
Creative director
Fred Sprinkle
producer
Raquelle Koontz Bostow
editors
Dana Laman
Sarah Malik
ANIMATORS
Patrick Butler
Nick Greenawalt
JP Passalacqua
Dwayne Sealey
Matt Wilson
voiceover
Nancy German
Sound Designer
Ambrose Yu
COLORIST
Roast n Post