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KMAC
Art Museum Logo Rebrand
KMAC Contemporary Art Museum had a name-recognition problem: 70% of Louisville knew them, but most still associated the institution with its old “Arts & Craft” identity. We partnered with KMAC to build a visual language from the ground up, starting with the wordmark itself and extending across every touchpoint where a contemporary art museum needs to show up.
Getting Louisville to look twice
The new KMAC wordmark draws its geometry directly from the letterforms: angular, structured, contemporary. Paired with a flexible multi-colorway system, the identity can shift by context while staying “KMAC.” We delivered the complete toolkit: logo and wordmark options, a style guide, and application templates across print, exhibition, brochure, and social.
ECD
Ryan Berkey
STRATEGIST
Stephanie Charlebois
DESIGNER
Steve Wolf
proJECT MANAGER
Raquelle Koontz Bostow
TEAM
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