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Exo Works Launch
Commercial Campaign
Understanding the importance of standing out in a field dominated by technical jargon, Authors talked with doctors and visited ERs to find a common problem: tons of paperwork eating up doctors’ time. Waiting for PCs, hunting down ultrasounds, and sorting out billing were just some of the headaches. This launch campaign leans into the “Fuuuuuuuh”’ing terrible moments that Exo Works is designed to solve.
Medical Innovation Redefined
Creative in the medical device field tends to all feel the same. Stock photography feels clinical and most of the time is technically inaccurate. We wanted to tell a relatable story and stand out in the sea of sameness. From concept to post-production, we worked hand in hand with Exo to create clear expectations for the multitude of assets we captured over two days on a Los Angeles TV hospital set.
Digital Blitz
Utilizing the wealth of assets captured on set, we created over 35 banners designed for high-performance marketing. To optimize effectiveness, we devised two distinct sets of banners, tested different visuals, ad copy variations, and calls-to-action to maximize engagement and drive long term tracking.
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