Creator Profiles
Meta Spark
Client Challenge
Artists not just developers
It was crucial to highlight artists and creatives who were not professional coders to show Meta Spark Studio's first AR creation technology for the masses. We highlighted eight creatives using Meta Spark Studios to explore creativity by blending analog and metaversal technologies to produce the most "now" media.
Creative Solution
AR for the masses changes creators lives
Meta Spark Studios has completely transformed people's businesses and lives. Mark in Stevenage quit his day job. Johanna became internet-famous. Snehal in India grew his company from 3 to 20 in just one year.
Spark AR Studios has completely transformed people's businesses and lives. Mark in Stevenage quit his day job. Johanna became internet-famous. Snehal in India grew his company from 3 to 20 in just one year.
Production Approach
Animate and beam to your phone
At the time Meta Spark was powerful, but not designed to exist outside of a phone screen. Using a combination of camera hacking, face stabilization and traditional VFX, we brought the Meta Spark creations to life outside of the phone. We created a unique production pipeline that was refined as the videos progressed for efficiency and scale.
Results
A docuseries that broke engagement
Meta Spark saw a huge lift in brand awareness and brand recall shattering industry benchmarks. Targeting creators, creatives and techno-futurists alike, the video campaign crushed Facebook's Engagement records, watching the long-form videos in full (seriously.). The website experienced a first-time spike in traffic thanks to highly-targeted video search ads and pre-roll on YouTube.
Credits
Executive Producer
Ross Thomas
Bridget Sheils
Directors
Liam Gray
Ross Thomas
Director of Photography
Jamie Niebuhr
David Burke
Creative Director & VFX Director
Ryan Berkey
Production Partners
Blindeye Films
Technical Previz
Jason Latta
2D Animators
Chris Zachary
Jon-Paul Passalacqua
3D Animators
Stephanie Adams
Brandon Clements
Composer & Sound Designer
Jacob Bloomfield-Misrach
Audio Engineer
AY Music and Sound LLC
Colorist
Lucas Hartog
Editors
Dana Laman
Greg O'Toole
Julio Lastres
Producer
Taylor Killough