AR Debrief Podcast
Meta Spark
Client Challenge
Demystify making AR as a career
The Meta Spark marketing and community team asked Authors to create a content series that demystified the entrepreneurial process of starting an AR business. Typically, content for the community was based around educating creators about the technical capabilities of Meta Spark. To differentiate, we wanted to shed light on the things people don't always talk about: how to get started in AR, the art of the pitch, project management and pricing, among other things the community asked about.
Strategy
Create a “soft skills” curriculum
While educating creators about the technical capabilities of Meta Spark can be very technical, we needed a new kind of education around soft business skills in a new format: a podcast.

Working lockstep with our community and curriculum team, Authors lead the development for a new educational series based on research and creator interviews. We saw 8 major pain points in the professional development of creators–topics that every entrepreneur can relate with. Utilizing our own entrepreneurial knowledge in the creative and AR space, we broke each pain point into a series of topics and questions that are universal while identifying professionals in the space who could best share their business experience.
A few of our favorite episodes
September 6, 2022
Industry leadership and coaching clients
As more brands and creators discover AR, there’s a near-constant demand for trusted experts who can help teach others and guide the way. In this episode of the AR Debrief, we’re talking with two such experts, Don Allen Stevenson III and Eugene Soh (aka Dude), about how they continue to innovate while advising clients, coaching colleagues and contributing to the Spark community.
September 13, 2022
Knowing the value of the work
Let’s face it, money is a tricky topic. Especially when it comes to determining the price tag for your creative work. In this episode, we’re going straight to the pros — Kay Vasey, Chief Connecting Officer at MeshMinds, and Ali Proctor-Walsh, Production Lead for the Creative Shop at Meta, to get their insights and advice for knowing the value of your work.
August 23, 2022
Be your own brand
Creativity and craft will take you far as an AR creator, but building lasting demand for your talent takes personal branding too. Join our host, Lianne Baron, as she talks with Gabriela Barbosa from Vitulo and Marc and Ross Wakefield from WXR, to explore how they approach personal branding as AR creators.
Creative Solution
A podcast debrief with the pros
An 8 episode series, The DeBrief features Meta Spark community liaison Lianne Baron and Spark celebrity Creative Strategist Dan Moller as the hosts interview creators about their experience as entrepreneurs. Captured in both video and audio the podcast was distributed on all major podcast platforms as well as featured as a new curriculum series on the Meta Spark educational website.
An 8 episode series, The DeBrief features Spark AR community liaison Lianne Baron and Spark celebrity Creative Strategist Dan Moller as the hosts interviewing two or three creators about their experience as an entrepreneur. Each episode focused on a different "challenge" and revealed the hidden insights from real world Creative Entrepreneurs. Captured in both video and audio the podcast was distributed on all major podcast platforms as well as featured as a new curriculum series on the Spark educational website.
Results
Organic success
Utilizing the hosts as community influencers, we leveraged their Instagram feeds to gather questions and feedback from the community as well as promoted weekly episode drops. Within 2 months we had over 4,000 downloads seeing a week on week cumulative effect as more people discovered the content. The community reaction was incredible with the majority of comments celebrating transparent and vulnerable conversations.
Credits
Creative Director
CK Kuhlman
Strategist
Stephanie Charlebois
Art Director
Gabriel Silveira
Animators
Thiago Steka
Ricardo Drehmer
Jon-Paul Passalacqua
Technical Director
Piper Cassetto
Editors
Piper Cassetto
Dana Laman
Audio Engineer
AY Music and Sound LLC
Colorist
Roast 'n Post
Producer
Raquelle Koontz Bostow