The Meta Spark marketing and community team asked Authors to create a content series that demystified the entrepreneurial process of starting an AR business. Typically, content for the community was based around educating creators about the technical capabilities of Meta Spark. To differentiate, we wanted to shed light on the things people don't always talk about: how to get started in AR, the art of the pitch, project management and pricing, among other things the community asked about.

While educating creators about the technical capabilities of Meta Spark can be very technical, we needed a new kind of education around soft business skills in a new format: a podcast.
‍
Working lockstep with our community and curriculum team, Authors lead the development for a new educational series based on research and creator interviews. We saw 8 major pain points in the professional development of creators–topics that every entrepreneur can relate with. Utilizing our own entrepreneurial knowledge in the creative and AR space, we broke each pain point into a series of topics and questions that are universal while identifying professionals in the space who could best share their business experience.

Utilizing the hosts as community influencers, we leveraged their Instagram feeds to gather questions and feedback from the community as well as promoted weekly episode drops. Within 2 months we had over 4,000 downloads seeing a week on week cumulative effect as more people discovered the content. The community reaction was incredible with the majority of comments celebrating transparent and vulnerable conversations.